Best way to survey freight companies about last-mile pain points?

Question

Working on a project around last-mile delivery and need to get honest feedback from fleet operators. Wondering if surveys actually work or if interviews are better.

Related reading:"Data Alone Won't Feed the World": A Conversation with Dr. Priya Nambiar on AgriTech, Smallholder Research, and the Future of Agricultural Market IntelligenceThe Last Mile Revolution Is Only Half the Story: Why Transport and Logistics Researchers Are Missing the Bigger Disruption

Carlos Mendez · Answer

Honestly, for fleet operators I'd go hybrid — short 10-question survey (Typeform works well) to get quantitative data at scale, then follow up with 6-8 phone interviews with the most interesting respondents. Surveys alone tend to get surface-level answers from this audience since they're busy and skeptical of long forms. Offering a $50 Amazon card for the interviews dramatically improves response quality in my experience.

Best way to survey freight companies about last-mile pain points?

1 Answer

Your Answer

Related Content