Best way to test new flavor concepts before a full launch?

Question

We have like 5 potential flavors and need to narrow it down fast. Wondering if anyone's used conjoint for this or just gone with taste panels.

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Sarah Mitchell · Answer

Conjoint is great but might be overkill for just 5 flavors — I'd honestly start with a quick monadic taste panel (50-75 consumers per flavor) to get purchase intent and liking scores, then use that to cut to your top 2-3. From there you can run a small conjoint or MaxDiff if you need to pressure-test against price or positioning. Saves time and budget before you go full scale.

Best way to test new flavor concepts before a full launch?

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