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Best way to test new packaging for a snack brand?

Client wants to know if a redesigned bag will actually move the needle on shelf. Wondering if conjoint is overkill here or if there's a faster option.
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James O'Brien
James O'Brien
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Conjoint is probably overkill unless you're testing multiple structural elements together. For shelf impact, a simpler monadic or A/B concept test with 150-200 respondents asking purchase intent and standout scores usually gets the job done fast. Tools like Suzy or Veylinx can turn this around in 48 hours if speed matters.

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