Best way to test price sensitivity for a new snack brand?

Question

We're launching a premium snack line and want to figure out what price points actually work. Thinking conjoint but open to other ideas.

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Amara Okafor · Answer

Conjoint is solid for this, but for a quicker read on price specifically, Van Westendorp Price Sensitivity Meter is my go-to — it's fast to field and gives you a clear acceptable price range without needing a complex design. If you do go conjoint, make sure price isn't the only differentiating attribute or respondents will just anchor on it. What's your timeline and budget looking like?

Best way to test price sensitivity for a new snack brand?

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