How do farmers usually prefer to get info about new seed products?

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Trying to figure out the best channel to reach smallholder farmers for a product launch. Not sure if digital even makes sense here.

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Fatima Al-Hassan · Answer

From my research with smallholder farmers, peer-to-peer trust is huge — they respond best to demo plots and recommendations from neighboring farmers they know. Agro-dealer networks are also a strong channel since farmers already visit them for inputs. Digital can work but usually needs to be paired with SMS or WhatsApp rather than assuming smartphone/data access.

How do farmers usually prefer to get info about new seed products?

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