How do you handle survey fatigue when researching CPG shoppers?

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We're running a study on snack purchasing habits and response rates are tanking after question 10. Curious what others have done to keep people engaged.

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Carlos Mendez · Answer

Classic drop-off point — question 10 is basically the CPG survey graveyard. Try front-loading your highest-priority questions and cutting anything that can be inferred from purchase data or panel profiles. We also saw a big lift using progress bars and breaking longer studies into 2-wave designs, keeping each wave under 8 minutes.

How do you handle survey fatigue when researching CPG shoppers?

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