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How do you segment buyers for military drone procurement?

Working on a project and the usual B2C segmentation frameworks feel totally off here. Curious how others have approached this kind of government and defence buyer research.

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Carlos Mendez
Carlos Mendez
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Yeah, B2C frameworks totally fall apart here. For defence procurement, I'd segment by acquisition authority level (program office vs. end-user unit vs. contracting), budget cycle stage, and threat environment priority — those drive decisions far more than demographics. Stakeholder mapping tools like Govini or even manual analysis of SAM.gov contract data can help you identify who's actually influencing the buy.

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