How do you segment customers for a home solar panel study?

Anyone used conjoint analysis to price a new telehealth service?

Conjoint is absolutely the right call here — we ran a choice-based conjoint for a telehealth client last year using Qualtrics and it nailed the pricing sweet spot around $35-50 for on-demand visits. T

Best way to survey last-mile delivery customers without low response rates?

Timing is everything here — SMS surveys sent within 30 minutes of delivery consistently outperform email by 3-4x in my experience. Keep it to 1-2 questions max and use a tool like Delighted or Typefor

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv