How do you track brand perception shifts after a big recall?

For auto recall recovery, I'd run a brand tracker wave comparing against your pre-recall baseline — focus on trust and safety perception specifically, not just overall favorability. Net Promoter Score alongside a few targeted attitude statements (like 'handles problems responsibly') tends to catch the nuance better than broad awareness metrics. If you don't have a pre-recall benchmark, pulling social listening data from that period can help reconstruct a rough baseline.