How do you track shifting buyer preferences in the EV market?

Right now price and total cost of ownership are edging out range anxiety as top drivers — we're seeing that shift clearly in conjoint studies from the past 6 months. I'd start with a MaxDiff or conjoint survey to rank attributes, then layer in JD Power or McKinsey's EV tracker reports for macro trends. Social listening tools like Brandwatch can also catch real-time sentiment shifts faster than traditional surveys.