What's a quick way to test price sensitivity for a new snack brand?

For a tight budget, skip the full conjoint and just run a Van Westendorp Price Sensitivity Meter — it's a 4-question survey you can set up in Google Forms or Typeform in an afternoon. Aim for at least 100-150 respondents from your target demographic, even a quick social media poll can work. It'll give you an acceptable price range and 'too expensive' threshold without the complexity or cost of conjoint.