What's driving the shift to sustainable packaging in FMCG right now?

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Trying to get a quick read on whether this is consumer-led or retailer pressure. Any recent data or reports worth looking at?

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Wei Zhang · Answer

Honestly it's both, but retailer mandates are moving faster right now — major retailers like Walmart and Tesco have hard sustainability deadlines that suppliers have to meet regardless of consumer pull. Consumer demand is real but still inconsistent across income brackets. Check out the 2024 NielsenIQ Green Divide report and Euromonitor's packaging sustainability tracker — both have solid recent data breaking this down by category.

What's driving the shift to sustainable packaging in FMCG right now?

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