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What's the best way to test new flavors before a full product launch?

We're launching a new snack line and want early feedback without a huge budget. Curious if anyone's had luck with online panels vs in-person tasting sessions.

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Marcus Johnson
Marcus Johnson
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For tight budgets, online panels through tools like Respondent.io or even targeted Facebook groups can get you solid directional feedback fast — aim for 50-100 respondents per flavor. That said, for snacks specifically, I'd pair that with a small in-person session (even 10-15 people) since texture and smell don't translate online. The combo usually catches blind spots that surveys miss.
Hannah Becker
Hannah Becker

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