What's the best way to test new packaging without a full launch?

Question

We've got two packaging concepts for a snack brand and need quick feedback before committing. Would you go conjoint, focus groups, or something else?

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Priya Sharma · Answer

For just two concepts, I'd skip conjoint — that's overkill here. Run a quick monadic test with ~200 respondents per cell (so 400 total) and measure purchase intent, shelf standout, and brand fit. Platforms like Suzy or Zappi can turn this around in 48 hours and give you clean directional data before you commit.

What's the best way to test new packaging without a full launch?

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