What's the quickest way to test price sensitivity for a new drink launch?

For a fast read, a Van Westendorp Price Sensitivity Meter is your best bet — you can field it in a week with 150-200 respondents and it'll give you an acceptable price range quickly. Conjoint is great but overkill if you just need a directional answer before Q3. Save the full conjoint for post-launch optimization once you have real sales data to benchmark against.