Anyone done pricing research for a premium home cleaning brand?

Question

Trying to figure out the right price point for a new eco-friendly line and wondering if conjoint is overkill here. Open to simpler approaches too.

Related reading:The Premiumization Paradox: How Consumer Goods Brands Are Winning Loyalty in an Era of Inflation-Driven Trade-DownsInside the Digital Health Disruption: A Conversation with Dr. Priya Venkataraman on Market Research in Healthcare's New Era

Marcus Johnson · Answer

Done this a few times for premium cleaning brands — conjoint is great but honestly overkill if you're just trying to nail one price point. A simple Van Westendorp Price Sensitivity Meter with 300-400 respondents will get you there faster and cheaper. If you want to test eco-premium packaging bundled with price, then yeah, maybe a lightweight CBC conjoint makes sense.

Anyone done pricing research for a premium home cleaning brand?

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