Anyone used conjoint analysis for pricing a new SaaS product?

Question

We're trying to set pricing tiers for a B2B software tool and wondering if conjoint is overkill or actually worth it. Would love to hear what's worked for others.

Wei Zhang · Answer

Conjoint is absolutely worth it for SaaS pricing tiers — we ran a choice-based conjoint (CBC) study for a B2B tool last year using Qualtrics and it saved us from seriously underpricing our mid tier. Aim for 150-200 respondents minimum and test 3-4 pricing levels per tier. The feature bundling insights alone justify the effort.

Anyone used conjoint analysis for pricing a new SaaS product?

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