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Anyone used conjoint analysis to figure out EV feature priorities?

We're trying to understand what buyers actually care about — range vs price vs charging speed. Wondering if conjoint is overkill here.

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Priya Sharma
Priya Sharma
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Conjoint is actually perfect for this use case — range vs price vs charging speed is a classic trade-off problem and exactly what it's designed for. I'd go with a simple CBC (choice-based conjoint) in something like Qualtrics or Lighthouse Studio, around 300-400 respondents should give you solid part-worth utilities. Definitely not overkill if you want to actually quantify how much range people will sacrifice for a lower price point.

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