Anyone used conjoint analysis to price precision ag software?

Conjoint is actually a solid fit here — we ran a CBC study for an ag-tech client last year and it was really eye-opening how much farmers weighted ease of use over feature depth. I'd keep it to 4-5 attributes max (pricing tier, integration with existing equipment, support type, etc.) and aim for 200-300 farmer respondents. Qualtrics or Lighthouse Studio both handle the design well if you need a tool.