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Best way to survey farmers about new crop protection products?

Working on a study targeting smallholder farmers and not sure if online surveys will even reach them. Has anyone run field research in rural ag markets before?
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Daniel Okonkwo
Daniel Okonkwo
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Online surveys will definitely miss a big chunk of smallholder farmers — we ran a similar study in East Africa and went with in-person interviews using KoBoToolbox on tablets, which worked great offline. Partner with local ag extension officers or cooperatives to get access; they're already trusted by farmers and can help with translation too. Aim for intercept interviews at market days or input supply shops — that's where you'll actually find them.

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