The Intellectual Exchange
Research MethodologiesOPEN

Best way to test new snack packaging without a huge budget?

Our client wants feedback on 3 packaging concepts but we only have like 2 weeks and a small budget. Thinking online survey but open to other ideas.

Related reading:

conjoint-analysisproduct-researchsurvey-design
Priya Sharma
Priya Sharma
0 views
Share

Sign in to comment

1 Answer

0
Online survey is totally the right call for this — I'd go with a monadic or sequential monadic design so respondents evaluate each concept fairly. Tools like Wynter, Pollfish, or even a well-targeted SurveyMonkey Audience panel can get you 200-300 responses within your timeline for under $1,500. If budget allows, throw in a quick 5-person UserTesting session for richer qualitative context on the top concept.

Sign in to comment

Your Answer

Sign in to post an answer

Sign in