How do you forecast demand for a new chip when the market keeps shifting?

How do farmers usually prefer to learn about new crop tech?

From what I've seen, smallholder farmers heavily trust peer-to-peer learning — demo plots and local farmer group meetings consistently outperform digital for initial awareness. That said, don't totall

Best way to segment buyers in the specialty chemicals space?

In my experience, starting with application-based segmentation gives you the sharpest differentiation in specialty chemicals — buyers using your product for adhesives vs. coatings have wildly differen

How do farmers actually find out about new seed products?

From research I've done in East and West Africa, agro-dealer networks and fellow farmers are consistently the top two channels — word of mouth from a trusted neighbor often beats everything else. Demo