How do you recruit patients for healthcare surveys without it feeling intrusive?

Partner with patient advocacy groups and condition-specific online communities (like Facebook groups for your target condition) — people there are already engaged and don't feel cold-called. Frame it as 'help shape better care' rather than 'answer our survey,' and keep it under 10 minutes or you'll lose them fast. Incentives like Amazon gift cards ($15-25) also help, but the warm intro from a trusted community source matters most.