The Intellectual Exchange
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How do you research B2B buying decisions for semiconductor components?

Our buyers are super technical and hard to reach for interviews. Curious if anyone has cracked how to get useful insights from engineers or procurement folks in this space.

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customer-experiencefocus-groupscompetitive-analysisethnographic-research
Elena Petrov
Elena Petrov
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Engineers are tough to recruit cold, but we've had luck going through LinkedIn + offering a meaningful incentive (think $150-200 gift cards — low-ball and they ghost you). Also, don't underestimate technical forums like EEWeb or even Reddit's r/AskElectronics for informal signal gathering before you do formal interviews. Job postings from your target companies are also weirdly useful for understanding what capabilities they're prioritizing right now.

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