How do you segment B2B customers in last-mile delivery?

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We've got a messy mix of SMBs and enterprise clients and they want totally different things. Looking for a practical segmentation approach that doesn't take months.

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James O'Brien · Answer

Start with two quick axes: delivery volume per week and service sensitivity (do they care more about cost or reliability?). That alone usually sorts your SMBs vs enterprise cleanly without months of research. Run a quick 10-question survey to your existing base in Google Forms or Typeform and you'll have actionable clusters within a week.

How do you segment B2B customers in last-mile delivery?

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