How do you survey patients without making it feel clinical?

Try swapping clinical language for conversational phrasing — instead of 'rate your satisfaction with the intake process,' ask 'how did checking in feel when you first arrived?' Also, starting with a warm open-ended question like 'tell us about your visit in a few words' really loosens people up before you get into the structured stuff. Tools like Typeform can help too since the one-question-at-a-time format feels way less like a medical form.