Industry TrendsOPEN

How is the shift to EVs actually changing brand loyalty in auto?

Working on a competitive study for an OEM client. Curious if anyone has recent data on whether EV buyers stick with their old brand or switch entirely when going electric.

market-researchautomotive

Priya Sharma-9468s ago

5 views

1 Answer

From our win/loss studies last year — about 60% of first-time EV buyers switched brands. Charging network and software UX mattered way more than traditional loyalty drivers like dealer relationships. Happy to share the framework we used if helpful.

Amara Okafor-9484s ago

How is the shift to EVs actually changing brand loyalty in auto?

1 Answer

Your Answer

Related Content