What's the best way to find B2B buyers for heavy machinery research?

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Struggling to recruit the right decision-makers for a focus group on industrial equipment. Any tips on where to find them?

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Amara Okafor · Answer

LinkedIn Sales Navigator is your best bet — filter by job title (Plant Manager, VP Operations, Procurement Director) and industry codes like mining or construction. Also try partnering with trade associations like AEM or CEMA, they often have member directories and can help you recruit. Expect to pay a solid incentive, $150-$300+, these folks don't show up for gift cards.

What's the best way to find B2B buyers for heavy machinery research?

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