What's the best way to research buyer behavior in specialty chemicals?

For specialty chemicals like adhesives and coatings, interviews win hands down over surveys — procurement teams have nuanced decision criteria (specs, lead times, supplier reliability) that surveys just flatten out. Aim for 15-20 in-depth interviews with a mix of procurement managers and technical buyers, then validate patterns with a quick quant survey. LinkedIn Sales Navigator is solid for finding the right contacts if you don't already have a panel.