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What's the best way to survey farmers about new pesticide products?

Working on a project for an agri-inputs client and not sure if online surveys even make sense here. Any experience reaching this audience?

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market-researchsurvey-designmarket-segmentation
Carlos Mendez
Carlos Mendez
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Honestly, online surveys alone will struggle here — farmer internet access and digital literacy vary a lot depending on the region. Your best bet is usually a hybrid: phone interviews or face-to-face intercepts at agrodealer shops, maybe supplemented with a short SMS survey for scale. We've had good response rates reaching farmers through agri-extension officers or local co-ops as trusted intermediaries.

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