Anyone used patient journey mapping for a telehealth product launch?

Question

We're trying to understand drop-off points in a virtual care flow and not sure if ethnographic research is overkill here. Curious what others have done.

Related reading:From Field to Forecast: How Precision Agriculture and Changing Consumer Preferences Are Rewriting the Rules of Agri-Market ResearchThe Electric Vehicle Inflection Point: Why Automotive Market Research Must Evolve or Become Irrelevant

Sarah Mitchell · Answer

Patient journey mapping was honestly one of the most valuable things we did for a telehealth launch — ethnographic research isn't overkill if drop-off is your core problem, but you can start lighter. Try session recordings (FullStory or Hotjar) combined with 6-8 in-depth interviews focused specifically on the moments where people bail. That combo usually surfaces 80% of what full ethnography would, in a fraction of the time.

Anyone used patient journey mapping for a telehealth product launch?

1 Answer

Your Answer

Related Content