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How do small farmers usually find out about new crop products?
Trying to figure out where to focus outreach for a new fertilizer line. Do they rely on local dealers, word of mouth, or...
What's the best way to find B2B buyers for heavy machinery research?
Struggling to recruit the right decision-makers for a focus group on industrial equipment. Any tips on where to find the...
Best way to survey procurement teams about chip sourcing decisions?
Trying to understand how procurement folks in electronics manufacturing decide between chip suppliers. Wondering if surv...
Anyone used segmentation to figure out why a product is losing shelf space?
Our client's CPG brand is getting squeezed out by store brands and we need to understand who's switching and why. Wonder...
What's a realistic sample size for a B2B survey in defence procurement?
The audience is tiny — maybe a few hundred buyers globally. Trying to figure out if a survey even makes sense or if we s...
How do farmers usually prefer to get info about new seed products?
Trying to figure out the best channel to reach smallholder farmers for a product launch. Not sure if digital even makes ...
Best way to measure brand awareness for a new SaaS product?
Launching a B2B SaaS tool and want to track brand awareness over time. Not sure if a survey is enough or if we need some...
Best way to test consumer reactions to sustainable packaging changes?
Our client is switching to recycled materials and wants to know if shoppers will notice or care. Thinking surveys but op...
Best way to segment customers in the last-mile delivery space?
Trying to figure out if B2B and B2C last-mile customers should be treated as totally separate segments or not. Has anyon...
Best way to measure brand awareness for a new SaaS tool?
Launching a B2B software product and need a quick pulse on how many people in our target market have even heard of us. A...
Anyone done competitive analysis for drone manufacturers before?
Working on a project covering the commercial drone space and feeling a bit lost on where to start. Would love to hear ho...
Anyone segmented B2B buyers for a cloud software product before?
Working on a segmentation project for a SaaS client and struggling with which variables actually matter for B2B. Would l...
Best way to figure out why customers switch between snack brands?
We're seeing a lot of churn in our loyalty data but can't pinpoint why. Wondering if surveys are even the right tool her...
How do you track chipmaker market share without paying for Gartner?
Trying to get a rough sense of who's winning in the MCU space but the paid reports are way out of budget. Any free or ch...
Has anyone segmented B2B buyers for a SaaS product without a huge budget?
Small team, limited budget — trying to do meaningful segmentation for a mid-market IT tool. Wondering what shortcuts hav...
How do farmers usually prefer to hear about new crop tech?
Trying to figure out the best channels to reach smallholder farmers for a product launch. Not sure if digital even makes...
How do small farmers actually decide which seed brand to buy?
Working on a project for an ag client and trying to figure out what really drives purchase decisions at the farm level. ...
Anyone done focus groups with defence procurement decision-makers?
Trying to understand how buying decisions get made for defence tech but access is tough. Curious if anyone has cracked t...
Anyone used ethnographic research for household cleaning products?
Want to understand how people actually use these products at home vs. what they claim in surveys. Has anyone done in-hom...
Best way to track defence contractor brand perception over time?
Client wants to monitor how their brand is landing with government procurement teams. Not sure if surveys or something e...