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How do small farms usually find out about new equipment or seeds?
Trying to understand where independent farmers get product info — word of mouth, trade shows, online? Not sure where to ...
How do small farms usually decide which new equipment to buy?
Trying to understand the decision-making process for smallholder farmers — is it mostly word of mouth or do they actuall...
Best way to segment farmers when doing agri market research?
Trying to figure out how to break down a pretty diverse farmer audience for a new crop input product. Farm size feels to...
Anyone know how defence contractors typically do customer segmentation?
Trying to figure out how procurement-driven industries segment their buyers — it's so different from B2C. Any frameworks...
Anyone have experience surveying defence procurement decision makers?
Trying to run a study on how procurement teams evaluate suppliers but access is really tricky. Curious how others have g...
Best way to gauge demand for new industrial equipment in a niche market?
Working on sizing the market for a pretty specialized piece of machinery and struggling to find good data. Wondering if ...
How do you find reliable market size data for industrial machinery?
Working on a report for a client in heavy equipment and can't figure out where to pull solid numbers from. Most of what ...
Anyone researched how sustainability claims land with chemical industry buyers?
Trying to figure out if eco-friendly messaging actually moves the needle for B2B buyers in this space. Would love to hea...
Best way to test if sustainable packaging messaging actually moves the needle?
Our client wants to know if eco-friendly claims on packaging change purchase intent. Not sure whether to run a survey or...
How do farmers usually prefer to get info about new crop products?
Trying to figure out the best channels to reach smallholder farmers for a product launch. Do they trust reps more than d...
How do you research B2B buying decisions for semiconductor components?
Our buyers are super technical and hard to reach for interviews. Curious if anyone has cracked how to get useful insight...
Best way to measure customer satisfaction for last-mile delivery?
We're getting mixed signals from our NPS scores and actual reviews. Wondering if anyone has a better methodology for cap...
Anyone have benchmarks for defense contractor brand perception research?
Trying to scope out a brand study for a mid-tier defense supplier and not sure what sample sizes or methodologies are ty...
Best way to segment farmers when doing market research for agri-inputs?
Trying to figure out how to break down our target audience — smallholders vs. commercial farms feel like totally differe...
How do small farmers usually find out about new crop products?
Trying to figure out where to focus outreach for a new fertilizer line. Do they rely on local dealers, word of mouth, or...
What's the best way to find B2B buyers for heavy machinery research?
Struggling to recruit the right decision-makers for a focus group on industrial equipment. Any tips on where to find the...
Best way to survey procurement teams about chip sourcing decisions?
Trying to understand how procurement folks in electronics manufacturing decide between chip suppliers. Wondering if surv...
Anyone used segmentation to figure out why a product is losing shelf space?
Our client's CPG brand is getting squeezed out by store brands and we need to understand who's switching and why. Wonder...
What's a realistic sample size for a B2B survey in defence procurement?
The audience is tiny — maybe a few hundred buyers globally. Trying to figure out if a survey even makes sense or if we s...
How do farmers usually prefer to get info about new seed products?
Trying to figure out the best channel to reach smallholder farmers for a product launch. Not sure if digital even makes ...