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How do you segment farmers when researching ag inputs like fertilizer?
Working on a project for a fertilizer brand and not sure whether to segment by farm size, crop type, or something else. ...
How do you figure out why people switch coffee brands?
Trying to understand churn in the premium coffee space. Not sure if surveys are enough or if I need something more quali...
Best way to test packaging appeal before a product launch?
We're relaunching a snack brand and want quick feedback on two packaging designs. Wondering if a simple survey works or ...
How do you estimate market size for a new cloud security product?
Working on a TAM/SAM breakdown for a mid-market cloud security tool and not sure where to start. Any frameworks or data ...
How do defense contractors usually research buyer decision-making?
Working on a project around procurement decisions in defense and not sure where to start. Is there a go-to method people...
Anyone done taste testing research for low-sugar products recently?
We're reformulating a drink and need to test consumer reactions to the new sweetness level. Curious if in-person panels ...
Best way to survey EV buyers about their switching decision?
Working on a project about what finally pushes ICE car owners to buy an EV. Wondering if conjoint analysis makes sense h...
How do you recruit patients for health tech surveys without bias?
Working on a study for a remote monitoring app and struggling to get a rep sample. Any tips on where to find participant...
Anyone used conjoint analysis to test pricing for a medical device?
Trying to figure out what hospitals will actually pay for a diagnostic tool vs. what they say in interviews. Wondering i...
Best way to segment customers for a specialty chemicals product?
We have a B2B product that cuts across a few different end-use industries and I'm not sure whether to segment by applica...
How do you track consumer sentiment around EV range anxiety?
Working on a project for a mid-size automaker and trying to figure out the best way to measure how worried buyers actual...
How do you track shipper satisfaction without annoying them with long surveys?
Working on a CX study for a mid-size freight company and response rates are terrible. Looking for quicker ways to captur...
Best way to survey farmers about new crop protection products?
Working on a study targeting smallholder farmers and not sure if online surveys will even reach them. Has anyone run fie...
How do you track customer sentiment for semiconductor shortages?
We're seeing a lot of supply chain noise and I'm trying to figure out how other researchers are capturing how OEM custom...
How do you track shipper sentiment when freight rates keep swinging?
Rates have been all over the place and I'm trying to get a read on how shippers are actually feeling about their carrier...
How do you research why people switch car brands after just one purchase?
Working on a churn study for an OEM and trying to figure out the best way to capture switching behavior. Any methods tha...
How do you figure out why people stick with one car brand for years?
Working on a loyalty study for an auto client and not sure if surveys are enough to capture the real reasons. Has anyone...
How do you measure farmer willingness to pay for new crop tech?
Working on a pricing study for a new soil sensor product. Not sure if standard surveys work well with this audience. <p...
Best way to test packaging changes without running a full conjoint study?
We're refreshing a household cleaning brand and need quick feedback on 3 label concepts. Don't have the budget or time f...
How do defence contractors usually handle customer discovery when buyers are classified?
Working on a project scoping demand for a new drone subsystem and can't exactly run a standard survey. Curious how other...