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How do you track whether a rebrand actually changed how people feel about a product?
Our CPG client just refreshed their packaging and wants to know if it moved the needle on perception. Not sure what the ...
Anyone used conjoint analysis to price a new snack brand?
Working on a premium snack launch and debating between conjoint and just a simple price sensitivity survey. What actuall...
What's the best way to research buyer behavior in specialty chemicals?
Working on a project around adhesives and coatings and need to understand how procurement teams actually make decisions....
Anyone done pricing research for defence equipment procurement?
Trying to figure out how to approach willingness-to-pay when your buyer is basically a government. Conjoint feels tricky...
How do you segment customers for last-mile delivery services?
Working on a project for a mid-size courier company and not sure whether to segment by geography or behavior. Any tips f...
Anyone used conjoint analysis for a new personal care product launch?
We're trying to figure out which product attributes actually drive purchase decisions for a new skincare line. Wondering...
Best way to track competitor pricing in the chip market?
Trying to keep tabs on how rivals are pricing their components but public data is pretty sparse. Curious what tools or a...
Anyone used conjoint analysis for chip pricing research?
We're trying to understand how procurement teams weigh price vs performance in semiconductor buying decisions. Wondering...
Best way to size the commercial drone market right now?
Working on a project around UAV demand for defence contracts and not sure where to start with TAM sizing. Anyone dealt w...
What's the fastest way to segment patients by treatment preferences?
Working on a study for a med device client and need to break down patient groups quickly. Any shortcuts that actually wo...
How do you track consumer sentiment around residential solar adoption?
Trying to get a pulse on what's actually driving or blocking homeowners from going solar. Not sure if surveys are enough...
Best way to test price sensitivity for a new household product launch?
We're launching a mid-range cleaning product and trying to nail the price point before we go live. Has anyone used conjo...
How do you segment customers for residential solar adoption studies?
Working on a project around rooftop solar and not sure how to slice the audience. Is it mostly demographic or do psychog...
Best way to research customer priorities for drone defence systems?
Trying to understand what procurement teams actually care about when evaluating these. Would surveys even work here or i...
Anyone used conjoint analysis to price defence software products?
We're trying to understand how procurement teams weigh cost vs. features for mission-critical software. Not sure if conj...
How do you forecast demand for a new chip product with limited data?
Working on a market sizing project for a niche semiconductor component and struggling to find reliable benchmarks. Any t...
How do defence contractors usually handle buyer persona research?
Working on a project targeting mid-tier defence suppliers and not sure where to start with audience research. Any shortc...
Best way to segment farmers when doing ag market research?
Trying to figure out if we should segment by farm size, crop type, or something else entirely. Open to whatever's worked...
Best way to segment farmers for a new crop input product?
Launching a soil treatment product and not sure how to slice the farmer audience. Farm size, crop type, region — not sur...
Best way to survey farmers without getting terrible response rates?
Running a study on fertilizer buying habits and farmers are notoriously hard to reach. Anyone found a channel or format ...