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What's a realistic sample size for a B2B survey in defence procurement?
The audience is tiny — maybe a few hundred buyers globally. Trying to figure out if a survey even makes sense or if we s...
Anyone used conjoint analysis to price heavy equipment attachments?
Trying to figure out what contractors actually value when buying excavator attachments. Wondering if conjoint is overkil...
How do you segment last-mile delivery customers without overcrowding your data?
Working on a project for a mid-size logistics company and the customer base is all over the place. Not sure where to dra...
Anyone done competitive analysis for chip suppliers in automotive?
We're trying to map out the key players supplying MCUs to car manufacturers. Wondering if there's a go-to approach peopl...
How do you track shifting buyer preferences in the used EV market?
Trying to figure out if used EV buyers care more about range or price right now. Not sure which method makes the most se...
Best way to segment EV buyers who are on the fence?
We have a bunch of survey data but struggling to find a clean way to split out the hesitant buyers from the committed on...
Anyone have benchmarks for last-mile delivery satisfaction scores?
Working on a customer experience project for a logistics client and need some rough numbers to compare against. Even bal...
How do farmers usually prefer to give feedback on new equipment?
Trying to figure out whether to run surveys or do on-site visits for a ag equipment study. Not sure which works better w...
Best way to survey farmers about new ag tech adoption?
Trying to understand why smallholder farmers are slow to adopt precision farming tools. Wondering if surveys even work h...
How do you forecast demand for heavy equipment in emerging markets?
Working on a market sizing project for construction machinery in Southeast Asia and not sure where to start with demand ...
Best way to segment EV buyers right now?
Trying to figure out if early adopters and mainstream buyers actually need separate messaging. Has anyone done segmentat...
How do you track shipper satisfaction without survey fatigue?
We run a lot of post-delivery surveys but response rates are tanking. Wondering if anyone has found a smarter way to cap...
Best way to segment B2B buyers for a new SaaS tool?
Working on a project for a mid-size software company and trying to figure out how to slice their buyer base beyond just ...
How do you track whether a rebrand actually changed how people feel about a product?
Our CPG client just refreshed their packaging and wants to know if it moved the needle on perception. Not sure what the ...
What's the best way to track consumer sentiment around home solar?
Need to understand how regular homeowners feel about rooftop solar right now. Thinking surveys but open to other ideas. ...
Anyone used conjoint analysis to price a new snack brand?
Working on a premium snack launch and debating between conjoint and just a simple price sensitivity survey. What actuall...
How do farmers usually prefer to get info about new seed products?
Trying to figure out the best channel to reach smallholder farmers for a product launch. Not sure if digital even makes ...
What's the best way to research buyer behavior in specialty chemicals?
Working on a project around adhesives and coatings and need to understand how procurement teams actually make decisions....
Anyone tracking defense contractor spending shifts after recent NATO budget changes?
Trying to size the European defense market for a client and not sure where to start. Has anyone pulled reliable data on ...
Anyone done pricing research for defence equipment procurement?
Trying to figure out how to approach willingness-to-pay when your buyer is basically a government. Conjoint feels tricky...