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Best way to segment customers in the last-mile delivery space?
Trying to figure out if B2B and B2C last-mile customers should be treated as totally separate segments or not. Has anyon...
How do you forecast demand for a new chip product with limited data?
Working on a market sizing project for a niche semiconductor component and struggling to find reliable benchmarks. Any t...
Best way to track shifting freight demand trends right now?
Trying to get a read on how shippers are adjusting volumes post-pandemic. Not sure if surveys or secondary data is the b...
How do defence contractors usually handle buyer persona research?
Working on a project targeting mid-tier defence suppliers and not sure where to start with audience research. Any shortc...
Best way to segment farmers when doing ag market research?
Trying to figure out if we should segment by farm size, crop type, or something else entirely. Open to whatever's worked...
How do people actually feel about plastic vs paper packaging these days?
Working on a project for a CPG client and need a gut check on consumer sentiment. Has anyone run surveys on this recentl...
Anyone used conjoint analysis for pricing a home solar product?
We're trying to figure out what residential customers actually value — battery backup, installation speed, brand, price....
Best way to segment farmers for a new crop input product?
Launching a soil treatment product and not sure how to slice the farmer audience. Farm size, crop type, region — not sur...
How do you track customer sentiment shifts in the chip shortage space?
We're seeing a lot of noise in the semiconductor market right now. Trying to figure out the best way to capture how buye...
How do you track demand shifts for chips when supply is so volatile?
Trying to build a demand forecast for power semiconductors but the supply chaos keeps muddying the signal. Anyone dealt ...
Anyone used conjoint analysis for household cleaning product pricing?
Trying to figure out how price-sensitive buyers really are versus how much the scent or brand name matters. Wondering if...
Best way to survey farmers without getting terrible response rates?
Running a study on fertilizer buying habits and farmers are notoriously hard to reach. Anyone found a channel or format ...
How do you segment customers for residential solar in 2024?
Working on a solar panel study and not sure how to slice the audience — by income, geography, or something else? Would l...
Anyone done pricing research for specialty crops before?
Trying to understand what farmers are willing to pay for a new crop protection product. Wondering if conjoint analysis e...
Best way to measure brand awareness for a new SaaS tool?
Launching a B2B software product and need a quick pulse on how many people in our target market have even heard of us. A...
How do you figure out which product features actually matter to shoppers?
Working on a new snack brand and trying to prioritize what to put on the packaging. Not sure if we should run a survey o...
What's the fastest way to benchmark chip suppliers from a buyer's perspective?
Need to understand how procurement teams evaluate semiconductor vendors but have a really tight timeline. Thinking secon...
Anyone used conjoint analysis to price drone delivery services?
We're doing some pricing research for a defence logistics client getting into commercial drones. Curious if conjoint act...
How do you track churn in the B2B SaaS space without annoying customers?
Working on a telecom software client and trying to figure out the best way to measure churn signals early. Don't want to...
Best way to run surveys for patients without it feeling clinical?
We're surveying people about a chronic pain management app and the draft questions feel really stiff. Any tips for keepi...