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Anyone done farmer segmentation research before — where do you even start?
Trying to segment smallholder farmers for a crop input brand and the usual demographic cuts don't feel right. Curious ho...
Best way to test if sustainable packaging messaging actually moves the needle?
Our client wants to know if eco-friendly claims on packaging change purchase intent. Not sure whether to run a survey or...
How do you research what EV buyers actually care about vs. what they say they care about?
We keep seeing a gap between stated preferences and actual purchase behavior in our EV studies. Wondering if anyone's cr...
Best way to segment customers for a residential solar product launch?
Trying to figure out which customer groups to prioritize before we go to market. Is there a segmentation approach that w...
How do defense contractors usually research buyer intent for new drone tech?
Working on a project around unmanned systems and not sure how to get useful intel on procurement decisions. Any experien...
Best way to test pricing for a new SaaS tool targeting SMEs?
Working on a pricing study for a B2B software product and not sure if conjoint analysis is overkill here. Open to other ...
How do farmers usually prefer to get info about new crop products?
Trying to figure out the best channels to reach smallholder farmers for a product launch. Do they trust reps more than d...
How do you research procurement decisions in the defence sector?
Working on a project around defence contracting and struggling to find good primary research approaches. Anyone dealt wi...
Best way to segment B2B buyers in the cloud services market?
Trying to build out a segmentation model for a cloud software client but not sure whether to go firmographic or needs-ba...
How do you track consumer preferences shifting toward sustainable packaging?
Working on a project for a CPG client and trying to figure out the best way to measure how much packaging sustainability...
Anyone used ethnographic research for snack food launches?
Trying to understand in-home snacking habits for a new product line. Wondering if in-home ethnography is worth the cost ...
Best way to test consumer reaction to sustainable packaging?
Our client is switching to eco-friendly packaging and wants to know if shoppers actually care. Thinking surveys but open...
How do you estimate market size for a new SaaS product?
Working on a TAM/SAM/SOM breakdown for a B2B SaaS tool and not sure where to start. Any good sources or shortcuts you've...
How do you research B2B buying decisions for semiconductor components?
Our buyers are super technical and hard to reach for interviews. Curious if anyone has cracked how to get useful insight...
Anyone have a good framework for sizing the residential solar market?
Trying to estimate addressable market for rooftop solar in the US but not sure how to handle the policy variability by s...
What's the best way to track consumer preference shifts in sustainable packaging?
Working on a project for a CPG client and trying to figure out if people actually care about recyclability vs. just sayi...
Best way to segment patients vs. caregivers in a survey?
Working on a study for a home care product and not sure whether to split them into separate surveys or handle it in one....
How do you track emerging materials in the specialty chemicals space?
Trying to stay on top of bio-based alternatives but there's so much noise. Curious how others are filtering signal from ...
Anyone done pricing research for specialty coatings before?
Trying to figure out willingness-to-pay for an industrial coating product and not sure if conjoint makes sense here. Wou...
How do you track shipper loyalty in last-mile delivery research?
Working on a project around courier preferences and not sure the best way to measure stickiness. Any frameworks or surve...