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How do you segment customers for a home solar panel study?
Working on a project for a residential solar brand and not sure whether to segment by income, energy usage, or something...
Anyone used conjoint analysis for pricing residential solar packages?
Trying to figure out how much feature bundling actually moves the needle for homeowners. Would love to hear if conjoint ...
Best way to do competitive analysis for a niche chip category?
Working on a project around power management ICs and the usual desk research isn't cutting it. Curious what methods peop...
How do you track shifting brand loyalty in the snack food space?
Seeing a lot of private label growth lately and wondering if anyone has a solid approach to measuring when shoppers actu...
What's the best way to segment EV buyers right now?
We're trying to figure out if early adopters and mainstream buyers need totally different messaging. Has anyone done seg...
Anyone done competitive analysis for drone manufacturers before?
Working on a project covering the commercial drone space and feeling a bit lost on where to start. Would love to hear ho...
How do you track consumer sentiment around renewable energy products?
Trying to understand how regular households feel about solar and home batteries. Not sure if surveys are enough or if we...
Best way to survey patients without making it feel too clinical?
Working on a patient experience study and worried the survey language is too formal and putting people off. Anyone dealt...
How do defense contractors usually research buyer decisions for new tech?
Trying to understand how procurement teams at defense agencies actually evaluate new suppliers. Not sure if standard B2B...
Best way to figure out what EV buyers actually care about?
Trying to prioritize features for a new EV model and not sure if we should run conjoint or just do focus groups. What wo...
How do you track churn reasons in SaaS without annoying users?
We're losing subscribers and want to know why, but exit surveys feel clunky. Curious what's actually working for others....
Best way to test new flavor concepts without a huge budget?
We've got like 6 flavor ideas and need to narrow it down to 2 before we go into production. Wondering if focus groups or...
How do you track shifting consumer habits in personal care?
We're trying to understand if people are trading down to cheaper brands or just buying less overall. Any go-to methods f...
Anyone have benchmarks for consumer interest in home solar?
Trying to get a rough sense of how demand has shifted over the last couple years. Even ballpark numbers would help. <p>...
How do you survey patients without making it feel clinical?
Working on a patient experience study and our drafts keep sounding like medical forms. Any tips for making the questions...
Best way to test if sustainable packaging actually drives purchase intent?
My client wants to know if eco-friendly packaging moves the needle or if shoppers just say they care but don't act on it...
How do you track shifting buyer preferences for EVs vs hybrids?
Working on a project for an auto client and need to understand how people are deciding between EVs and hybrids right now...
Anyone used eye-tracking for shelf packaging research?
We're testing a redesign for a CPG client and wondering if eye-tracking is actually worth the budget. Curious if anyone ...
How do you track brand perception shifts after a big recall?
Working on a project for an auto client who had a recall last year. Trying to figure out the best way to measure how the...
What's the quickest way to test price sensitivity for a new drink launch?
We've got a functional beverage launching in Q3 and need a fast read on pricing. Would conjoint be overkill here or wort...