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Anyone used driver surveys to study last-mile delivery satisfaction?
We're trying to figure out pain points from both the driver and customer side. Not sure if surveys are the right tool or...
How do you track shifting brand loyalty in consumer goods right now?
Feels like people are switching brands way more post-inflation. Curious what methods others are using to keep tabs on th...
Anyone used patient journey mapping for a telehealth product launch?
We're trying to understand drop-off points in a virtual care flow and not sure if ethnographic research is overkill here...
How do you track shifting snack preferences across different age groups?
Working on a project for a snack brand and trying to figure out if panel surveys are still the best approach. Open to an...
Best way to track consumer sentiment around home solar adoption?
Trying to understand what's actually moving the needle for residential solar — cost, environment, energy independence, e...
How do you segment EV buyers who are on the fence about switching?
Working on a project for a mid-size auto brand and trying to figure out the best way to split out hesitant EV considerer...
Best way to test if consumers actually notice private label quality?
Working on a project around store brand perception and wondering if blind taste tests still hold up or if there's a bett...
Anyone have benchmarks for sustainable packaging adoption rates?
Trying to figure out how fast brands are actually switching to eco-friendly packaging. Would love some recent data or ev...
Anyone used conjoint analysis to price a new SaaS cybersecurity tool?
Trying to figure out what features actually drive willingness to pay for SMB buyers. Would love to hear what's worked fo...
Best way to segment last-mile delivery customers by pain point?
We've got survey data but not sure how to cut it meaningfully. Is k-means clustering worth it here or overkill? <p><str...
How do you track shifting EV buying intentions without blowing the budget?
Working on a quick study for a mid-size OEM and need to keep costs down. Curious what methods people are actually using ...
Best way to survey farmers who aren't very online?
Trying to get feedback from smallholder farmers but most don't use smartphones or email. Has anyone cracked this? <p><s...
How do you estimate demand for used industrial machinery in emerging markets?
Working on a project around secondhand equipment sales in Southeast Asia and not sure where to start. Any good sources o...
Best way to survey last-mile delivery customers without low response rates?
We keep getting terrible response rates when surveying end customers after delivery. Anyone found a channel or timing th...
How do you segment B2B buyers in the cloud software space?
Working on a segmentation project for a SaaS client and not sure whether to go by company size or buying behavior. What'...
Anyone segmented B2B buyers for a cloud software product before?
Working on a segmentation project for a SaaS client and struggling with which variables actually matter for B2B. Would l...
Best way to test consumer reactions to sustainable packaging claims?
Our client wants to know if eco-friendly messaging on packaging actually moves purchase intent. Thinking survey but open...
How do you forecast demand for residential solar panels right now?
Trying to size the rooftop solar market for a client and not sure which demand signals to trust. Any go-to methods or da...
How do you segment buyers in a specialty chemicals market?
Our customer base is pretty technical and segmenting by firmographics alone doesn't feel right. Has anyone used needs-ba...
Anyone done competitive analysis in defence procurement markets before?
Trying to map out key players in a niche defence segment but the data is really sparse. Curious how others have approach...