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How do you segment customers for residential solar in 2024?
Working on a solar panel study and not sure how to slice the audience — by income, geography, or something else? Would l...
Anyone done pricing research for specialty crops before?
Trying to understand what farmers are willing to pay for a new crop protection product. Wondering if conjoint analysis e...
How do you figure out which product features actually matter to shoppers?
Working on a new snack brand and trying to prioritize what to put on the packaging. Not sure if we should run a survey o...
How do you track churn in the B2B SaaS space without annoying customers?
Working on a telecom software client and trying to figure out the best way to measure churn signals early. Don't want to...
Best way to run surveys for patients without it feeling clinical?
We're surveying people about a chronic pain management app and the draft questions feel really stiff. Any tips for keepi...
How do you segment customers for a home solar panel study?
Working on a project for a residential solar brand and not sure whether to segment by income, energy usage, or something...
Anyone used conjoint analysis for pricing residential solar packages?
Trying to figure out how much feature bundling actually moves the needle for homeowners. Would love to hear if conjoint ...
How do you track shifting brand loyalty in the snack food space?
Seeing a lot of private label growth lately and wondering if anyone has a solid approach to measuring when shoppers actu...
How do you track consumer sentiment around renewable energy products?
Trying to understand how regular households feel about solar and home batteries. Not sure if surveys are enough or if we...
Best way to survey patients without making it feel too clinical?
Working on a patient experience study and worried the survey language is too formal and putting people off. Anyone dealt...
How do defense contractors usually research buyer decisions for new tech?
Trying to understand how procurement teams at defense agencies actually evaluate new suppliers. Not sure if standard B2B...
How do you track churn reasons in SaaS without annoying users?
We're losing subscribers and want to know why, but exit surveys feel clunky. Curious what's actually working for others....
Best way to test new flavor concepts without a huge budget?
We've got like 6 flavor ideas and need to narrow it down to 2 before we go into production. Wondering if focus groups or...
How do you survey patients without making it feel clinical?
Working on a patient experience study and our drafts keep sounding like medical forms. Any tips for making the questions...
Best way to test if sustainable packaging actually drives purchase intent?
My client wants to know if eco-friendly packaging moves the needle or if shoppers just say they care but don't act on it...
Anyone used eye-tracking for shelf packaging research?
We're testing a redesign for a CPG client and wondering if eye-tracking is actually worth the budget. Curious if anyone ...
How do you track brand perception shifts after a big recall?
Working on a project for an auto client who had a recall last year. Trying to figure out the best way to measure how the...
Anyone used driver surveys to study last-mile delivery satisfaction?
We're trying to figure out pain points from both the driver and customer side. Not sure if surveys are the right tool or...
Anyone used patient journey mapping for a telehealth product launch?
We're trying to understand drop-off points in a virtual care flow and not sure if ethnographic research is overkill here...
How do you track shifting snack preferences across different age groups?
Working on a project for a snack brand and trying to figure out if panel surveys are still the best approach. Open to an...