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Anyone used ethnographic research in a clinical setting before?
Trying to understand how nurses actually use patient monitoring software day-to-day. Wondering if in-person observation ...
Best way to do pricing research for industrial equipment?
Our client sells heavy machinery and wants to know if their pricing is competitive. Thinking conjoint but not sure if th...
How do you segment customers in last-mile delivery research?
Working on a project for a courier client and not sure whether to segment by business size or shipment frequency. What's...
How do you recruit hard-to-reach patients for a healthcare survey?
Trying to get responses from people with chronic conditions but response rates are terrible. Any tips on where to find t...
Best way to test sustainable packaging claims with shoppers?
We want to know if 'recyclable' vs 'compostable' actually moves the needle for purchase intent. Thinking conjoint but op...
How do you handle survey fatigue when researching CPG shoppers?
We're running a study on snack purchasing habits and response rates are tanking after question 10. Curious what others h...
Anyone segmented buyers for industrial equipment before?
Trying to figure out how to split up the market for heavy machinery — not sure if I should go by company size, use case,...
Anyone used conjoint analysis to price a new SaaS tool?
Trying to figure out willingness to pay for a B2B software product and wondering if conjoint is overkill here. Open to o...
How do you segment buyers when they're shopping for both EVs and hybrids?
Working on a project for an OEM and the consideration sets keep overlapping. Not sure if we should treat EV and hybrid i...
Anyone used conjoint analysis to price new chip features?
We're trying to figure out how much B2B buyers actually value certain performance specs on a new processor line. Not sur...
How do you track brand perception shifts after a recall?
Working on a project for an auto client that had a minor recall last year. Trying to figure out the best way to measure ...
Best way to survey freight companies about tech adoption?
Need to understand how logistics firms are deciding on fleet management software. Not sure if surveys or interviews woul...
Anyone used eye-tracking to test packaging design lately?
We're redesigning some shelf packaging and want to know what actually grabs attention. Curious if eye-tracking is worth ...
Best way to measure willingness to pay for a new SaaS tool?
Working on a pricing study for a B2B software product and not sure whether to go with Van Westendorp or conjoint. What's...
How do you segment customers in last-mile delivery without clean data?
We're trying to build personas for a last-mile logistics client but their CRM data is a mess. Anyone dealt with this bef...
Best way to survey EV buyers about range anxiety?
We want to understand how much range anxiety actually influences purchase decisions vs. just being something people say....
Best way to test if sustainable packaging actually influences purchase decisions?
My client wants to know if eco-friendly packaging moves the needle or if people just say it does. Thinking conjoint but ...
How do you research why people switch coffee brands?
Trying to figure out what actually drives switching behavior in the coffee space. Not sure if surveys are enough or if I...
How do you figure out what actually drives sustainable packaging choices?
Working on a project for a CPG client and trying to understand if eco-friendly packaging really moves the needle or if i...
Best way to survey B2B buyers about sustainable packaging preferences?
Trying to understand how procurement teams weigh eco-friendly materials vs cost. Not sure if surveys are even the right ...