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Anyone used eye-tracking to test packaging design lately?
We're redesigning some shelf packaging and want to know what actually grabs attention. Curious if eye-tracking is worth ...
How do you track why people are switching from gas to EV right now?
Trying to figure out the main drivers behind EV adoption in the US market. Not sure if surveys are enough or if I need s...
Anyone done focus groups with defence procurement decision-makers?
Trying to understand how buying decisions get made for defence tech but access is tough. Curious if anyone has cracked t...
Best way to measure willingness to pay for a new SaaS tool?
Working on a pricing study for a B2B software product and not sure whether to go with Van Westendorp or conjoint. What's...
How do you segment customers in last-mile delivery without clean data?
We're trying to build personas for a last-mile logistics client but their CRM data is a mess. Anyone dealt with this bef...
Best way to survey EV buyers about range anxiety?
We want to understand how much range anxiety actually influences purchase decisions vs. just being something people say....
How do you track chip shortage impact on end-market demand?
Trying to figure out how to separate actual demand signals from supply-driven distortions in our forecasting. Anyone dea...
Anyone used ethnographic research for household cleaning products?
Want to understand how people actually use these products at home vs. what they claim in surveys. Has anyone done in-hom...
Best way to test if sustainable packaging actually influences purchase decisions?
My client wants to know if eco-friendly packaging moves the needle or if people just say it does. Thinking conjoint but ...
How do you research why people switch coffee brands?
Trying to figure out what actually drives switching behavior in the coffee space. Not sure if surveys are enough or if I...
Best way to segment patients for a new telehealth app?
Trying to figure out the right segmentation approach — demographics feel too shallow but we're not sure what else to anc...
How do you figure out what actually drives sustainable packaging choices?
Working on a project for a CPG client and trying to understand if eco-friendly packaging really moves the needle or if i...
Anyone used conjoint analysis for a personal care product launch?
Need to figure out which product attributes matter most to shoppers — ingredients, scent, price, brand. Curious if conjo...
Best way to survey B2B buyers about sustainable packaging preferences?
Trying to understand how procurement teams weigh eco-friendly materials vs cost. Not sure if surveys are even the right ...
How do you estimate market size for residential solar in emerging markets?
Working on a project covering Southeast Asia and not sure where to start with demand forecasting. Any frameworks or data...
Anyone tracking how chip shortages are shifting buyer behavior right now?
Trying to understand if procurement teams are changing supplier loyalty due to recent supply crunches. Looking for data ...
Best way to test new flavors before a full product launch?
We have 4 flavor variants and need to narrow it down to 2 without spending a fortune. Wondering if focus groups or an on...
How do you recruit patients for market research without burning them out?
Working on a study targeting chronic illness patients and struggling to get responses beyond the first survey. Any trick...
Best way to segment EV buyers beyond just income and age?
We keep getting the same boring demographic cuts but they're not super useful for positioning. Curious if anyone's found...
How do you track demand shifts for chips when supply is still a mess?
Trying to figure out actual end-market demand for semiconductors but supply chain noise keeps distorting everything. Any...