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How do you track shifting brand loyalty in CPG without a huge budget?
Working on a shoestring for a mid-size snack brand and need to keep tabs on whether customers are switching to competito...
Anyone used conjoint analysis to price a new beverage product?
Launching a functional drink and trying to nail the price point before we go to retail. Wondering if conjoint is overkil...
How do you track switching behavior between cloud providers?
Working on a project around enterprise cloud adoption and trying to figure out the best way to capture why companies mov...
Anyone have a good way to test packaging design with shoppers?
We're redesigning a product's packaging and want real feedback before we commit. Not sure if we should do focus groups o...
How do you segment patients vs. caregivers in healthcare surveys?
Working on a study for a medical device client and not sure whether to treat caregivers as a separate segment or just lu...
Anyone done pricing research for industrial equipment before?
Trying to understand how procurement teams evaluate price vs. total cost of ownership. Not sure if conjoint analysis mak...
How do you track shifting loyalty in the snack food category?
Seeing a lot of private label growth eating into branded snacks. Wondering if anyone has a go-to method for tracking bra...
Best way to survey farmers about new crop tech adoption?
Working on a project around precision agriculture tools and not sure if online surveys even reach this audience well. An...
Best way to test new flavor concepts before a full launch?
We have like 5 potential flavors and need to narrow it down fast. Wondering if anyone's used conjoint for this or just g...
How do you track customer satisfaction for last-mile delivery?
We're trying to figure out if our delivery experience is actually hurting retention. Not sure if surveys or NPS make mor...
How do you track brand perception shifts after a car recall?
Working on a post-recall study for an auto client and not sure if surveys alone cut it. Curious what methods others have...
Best way to survey truck drivers without getting terrible response rates?
Trying to get feedback from long-haul drivers for a logistics client but response rates have been awful. Any tips on how...
How do you figure out if a new snack product will actually sell?
Working on a launch for a new snack line and not sure whether to do concept testing or just go straight to a pilot. What...
How do you track consumer sentiment around renewable energy adoption?
Working on a project for a solar client and not sure if surveys are enough or if we need something more qualitative. Cur...
How do defence contractors usually handle customer research given all the secrecy?
Working on a project for a Tier 1 aerospace supplier and struggling to figure out who we can even talk to. Any tips on n...
Anyone used conjoint analysis to price last-mile delivery options?
Trying to figure out how much customers actually care about speed vs. cost for delivery. Wondering if conjoint is overki...
How do you segment patients vs. caregivers in a healthcare survey?
Working on a study for a home care brand and not sure whether to treat caregivers as a separate audience. Has anyone dea...
Best way to test consumer willingness to pay for biodegradable packaging?
Our client makes sustainable packaging materials and wants to set pricing for a new product line. Thinking conjoint but ...
How do defence contractors usually handle customer satisfaction research?
Working on a project for a mid-size aerospace supplier and not sure if standard surveys even work here. Any experience w...
Anyone used conjoint analysis to test sustainable packaging trade-offs?
Trying to figure out how much consumers will actually pay for eco-friendly packaging vs just saying they care. Has conjo...