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Best way to test new flavors before a full product launch?
We have 4 flavor variants and need to narrow it down to 2 without spending a fortune. Wondering if focus groups or an on...
How do you recruit patients for market research without burning them out?
Working on a study targeting chronic illness patients and struggling to get responses beyond the first survey. Any trick...
Best way to segment EV buyers beyond just income and age?
We keep getting the same boring demographic cuts but they're not super useful for positioning. Curious if anyone's found...
Best way to test sustainable packaging claims with real shoppers?
Client wants to know if eco-friendly messaging on packaging actually drives purchase intent. Thinking conjoint but open ...
What's a good sample size for a snack brand survey in the US?
Running a quick study on snack preferences for a mid-size CPG client. Not sure if 300 respondents is enough or if we nee...
How do you forecast demand for last-mile delivery in new cities?
We're trying to size the opportunity before expanding into 3 new markets. Not sure if we should lean on secondary data o...
Best way to segment buyers for heavy industrial equipment?
We're trying to split our audience beyond just company size — not sure if usage-based segmentation makes sense here. Any...
How do you segment last-mile delivery customers effectively?
Working on a project for a logistics client and struggling to find the right segmentation approach. Anyone dealt with th...
Anyone used conjoint analysis for semiconductor pricing research?
We're trying to understand how chip buyers trade off performance vs price vs lead time. Wondering if conjoint actually w...
How do you forecast demand for defense contracts when data is so restricted?
Working on a market sizing project for a defense electronics client and hitting walls with data access. Any tricks for g...
How do you figure out what actually drives EV purchase decisions?
Working on a project for an auto client and trying to understand if it's range anxiety, price, or just brand trust holdi...
How do you estimate market size for industrial machinery in emerging markets?
Working on a project covering construction equipment in Southeast Asia and struggling to find reliable data. Any go-to s...
Anyone used conjoint analysis to price a new snack product?
Launching a healthier snack line and trying to nail the price point without leaving money on the table. Would love to he...
Best way to survey last-mile delivery customers without annoying them?
We want feedback on the delivery experience but response rates are terrible. Anyone found a format or timing that actual...
How do defence contractors usually handle customer perception research?
Working on a project for a mid-size defence supplier and not sure how to approach primary research given all the sensiti...
Anyone used conjoint analysis to test pricing for FMCG products?
We're trying to find the right price point for a new household product and a colleague suggested conjoint. Curious if it...
Best way to segment customers in the semiconductor space?
Trying to figure out how to break down our B2B customer base for a chip component we're launching. Is firmographic segme...
How do you test price sensitivity for a new snack product?
Launching a premium snack line and trying to figure out the right price point before we go to market. Is conjoint analys...
Best way to segment customers for a new home battery product?
Launching a residential energy storage product and not sure how to slice the market — geography, income, green values? W...
Anyone used price sensitivity research for FMCG product launches?
Launching a new household product and trying to nail the price point. Wondering if Van Westendorp is still the go-to or ...