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How do defence contractors usually handle customer perception research?
Working on a project for a mid-size defence supplier and not sure how to approach primary research given all the sensiti...
Anyone used conjoint analysis to test pricing for FMCG products?
We're trying to find the right price point for a new household product and a colleague suggested conjoint. Curious if it...
Best way to segment customers in the semiconductor space?
Trying to figure out how to break down our B2B customer base for a chip component we're launching. Is firmographic segme...
How do you forecast demand for sustainable packaging materials?
Working on a project for a client switching to biodegradable packaging and not sure where to start with demand estimates...
Anyone surveyed consumers on sustainable packaging preferences lately?
We're trying to understand how much eco-friendly packaging actually influences purchase decisions vs. just being a nice-...
How do you test price sensitivity for a new snack product?
Launching a premium snack line and trying to figure out the right price point before we go to market. Is conjoint analys...
What's the fastest way to track smartphone adoption rates by age group?
Working on a quick report for a client in the mobile space and need reliable adoption data broken down by demographics. ...
Best way to segment customers for a new home battery product?
Launching a residential energy storage product and not sure how to slice the market — geography, income, green values? W...
How do you track customer sentiment shifts in the chip shortage era?
We're trying to figure out how buyers are reacting to supply constraints and whether brand loyalty is actually holding. ...
What's the best way to track brand perception shifts in the telecom space?
Our client just went through a big rebrand and wants to measure if it actually moved the needle. Looking for methodologi...
Anyone used price sensitivity research for FMCG product launches?
Launching a new household product and trying to nail the price point. Wondering if Van Westendorp is still the go-to or ...
How do you research consumer attitudes toward sustainable packaging?
Working on a project for a food brand trying to go eco-friendly. Not sure if surveys are enough or if we need something ...
How do you segment B2B buyers in the defence contracting space?
Trying to build out a segmentation model for defence procurement decision-makers but standard consumer frameworks don't ...
Anyone used conjoint analysis to test sustainable packaging options?
We're trying to figure out how much eco-friendly packaging actually influences purchase decisions. Wondering if conjoint...
What's a good way to track shifting snack preferences among Gen Z?
We're trying to understand how snacking habits are changing for younger consumers. Not sure if surveys alone are enough ...
Best way to segment B2B buyers in the cloud software space?
Trying to build out a segmentation model for a SaaS client but not sure if firmographics alone are enough. Curious what ...
How do you track consumer sentiment around sustainable packaging?
Working on a project for a CPG client and trying to figure out the best way to measure how much eco-friendly packaging a...
Best way to do customer segmentation for specialty chemicals?
Trying to figure out how to segment buyers in a pretty niche B2B chemicals market. Anyone dealt with small sample sizes ...
How do you track last-mile delivery trends without drowning in data?
Working on a quick market sizing project for a logistics client and not sure where to start. Any go-to sources or method...
Best way to test packaging changes without a full product launch?
We're redesigning our household cleaning product line and want real feedback before committing. Has anyone done quick co...