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Best way to measure brand awareness for a new SaaS product?
Launching a B2B SaaS tool and want to track brand awareness over time. Not sure if a survey is enough or if we need some...
Best way to test consumer reactions to sustainable packaging changes?
Our client is switching to recycled materials and wants to know if shoppers will notice or care. Thinking surveys but op...
Best way to segment customers in the last-mile delivery space?
Trying to figure out if B2B and B2C last-mile customers should be treated as totally separate segments or not. Has anyon...
Best way to measure brand awareness for a new SaaS tool?
Launching a B2B software product and need a quick pulse on how many people in our target market have even heard of us. A...
Anyone done competitive analysis for drone manufacturers before?
Working on a project covering the commercial drone space and feeling a bit lost on where to start. Would love to hear ho...
Anyone segmented B2B buyers for a cloud software product before?
Working on a segmentation project for a SaaS client and struggling with which variables actually matter for B2B. Would l...
Best way to figure out why customers switch between snack brands?
We're seeing a lot of churn in our loyalty data but can't pinpoint why. Wondering if surveys are even the right tool her...
How do you track chipmaker market share without paying for Gartner?
Trying to get a rough sense of who's winning in the MCU space but the paid reports are way out of budget. Any free or ch...
Has anyone segmented B2B buyers for a SaaS product without a huge budget?
Small team, limited budget — trying to do meaningful segmentation for a mid-market IT tool. Wondering what shortcuts hav...
How do farmers usually prefer to hear about new crop tech?
Trying to figure out the best channels to reach smallholder farmers for a product launch. Not sure if digital even makes...
How do small farmers actually decide which seed brand to buy?
Working on a project for an ag client and trying to figure out what really drives purchase decisions at the farm level. ...
Anyone done focus groups with defence procurement decision-makers?
Trying to understand how buying decisions get made for defence tech but access is tough. Curious if anyone has cracked t...
Anyone used ethnographic research for household cleaning products?
Want to understand how people actually use these products at home vs. what they claim in surveys. Has anyone done in-hom...
Best way to track defence contractor brand perception over time?
Client wants to monitor how their brand is landing with government procurement teams. Not sure if surveys or something e...
Best way to segment buyers for industrial machinery — any tips?
Trying to figure out how to slice the market for heavy equipment buyers beyond just company size. Not sure if firmograph...
Anyone surveyed consumers on sustainable packaging preferences lately?
We're trying to understand how much eco-friendly packaging actually influences purchase decisions vs. just being a nice-...
How do you segment B2B buyers in the defence contracting space?
Trying to build out a segmentation model for defence procurement decision-makers but standard consumer frameworks don't ...
How do farmers usually find out about new crop protection products?
Trying to figure out where smallholder farmers get their info — trade shows, reps, neighbors? Not sure where to even sta...
Best way to get consumer feedback on sustainable packaging?
We're testing a few eco-friendly packaging designs and want real reactions, not just what people say they prefer. Thinki...
Anyone researched why shippers switch freight providers?
Looking for churn drivers in B2B logistics — wondering if there's decent survey work out there or if we need to do our o...