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How do you handle survey fatigue when researching CPG shoppers?
We're running a study on snack purchasing habits and response rates are tanking after question 10. Curious what others h...
Anyone segmented buyers for industrial equipment before?
Trying to figure out how to split up the market for heavy machinery — not sure if I should go by company size, use case,...
What's a good way to forecast demand for residential solar panels?
Working on a project for a solar energy client and not sure where to start with demand modeling. Any quick tips or resou...
Anyone used conjoint analysis to price a new SaaS tool?
Trying to figure out willingness to pay for a B2B software product and wondering if conjoint is overkill here. Open to o...
How do you segment buyers when they're shopping for both EVs and hybrids?
Working on a project for an OEM and the consideration sets keep overlapping. Not sure if we should treat EV and hybrid i...
Anyone used conjoint analysis to price new chip features?
We're trying to figure out how much B2B buyers actually value certain performance specs on a new processor line. Not sur...
How do you track brand perception shifts after a recall?
Working on a project for an auto client that had a minor recall last year. Trying to figure out the best way to measure ...
Anyone done competitive analysis in the drone defence sector recently?
Trying to map out key players and their positioning but the data is pretty scattered. Would love to know what sources or...
Best way to survey freight companies about tech adoption?
Need to understand how logistics firms are deciding on fleet management software. Not sure if surveys or interviews woul...
How do you estimate demand for industrial equipment in emerging markets?
Working on a project for a client selling heavy machinery into Southeast Asia and struggling to find reliable data. Anyo...
Anyone used eye-tracking to test packaging design lately?
We're redesigning some shelf packaging and want to know what actually grabs attention. Curious if eye-tracking is worth ...
How do you track why people are switching from gas to EV right now?
Trying to figure out the main drivers behind EV adoption in the US market. Not sure if surveys are enough or if I need s...
Anyone done focus groups with defence procurement decision-makers?
Trying to understand how buying decisions get made for defence tech but access is tough. Curious if anyone has cracked t...
Best way to measure willingness to pay for a new SaaS tool?
Working on a pricing study for a B2B software product and not sure whether to go with Van Westendorp or conjoint. What's...
How do you segment customers in last-mile delivery without clean data?
We're trying to build personas for a last-mile logistics client but their CRM data is a mess. Anyone dealt with this bef...
Best way to survey EV buyers about range anxiety?
We want to understand how much range anxiety actually influences purchase decisions vs. just being something people say....
How do you track chip shortage impact on end-market demand?
Trying to figure out how to separate actual demand signals from supply-driven distortions in our forecasting. Anyone dea...
Anyone used ethnographic research for household cleaning products?
Want to understand how people actually use these products at home vs. what they claim in surveys. Has anyone done in-hom...
Best way to test if sustainable packaging actually influences purchase decisions?
My client wants to know if eco-friendly packaging moves the needle or if people just say it does. Thinking conjoint but ...
How do you research why people switch coffee brands?
Trying to figure out what actually drives switching behavior in the coffee space. Not sure if surveys are enough or if I...