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Best way to segment defence contractors when doing supplier research?
Trying to figure out if we should segment by contract size, capability tier, or something else entirely. Open to whateve...
How do you track shipper satisfaction across different freight modes?
Working on a study covering road, rail, and air freight and not sure if one survey covers all three or if we need separa...
Anyone used conjoint analysis to price precision ag software?
Launching a crop monitoring tool and trying to figure out what farmers actually value most vs. what they'll pay for. Won...
Best way to survey B2B buyers of industrial equipment?
Trying to understand purchase decision criteria for mid-market manufacturing equipment but response rates are brutal. An...
How do you track shifting brand loyalty in CPG without a huge budget?
Working on a shoestring for a mid-size snack brand and need to keep tabs on whether customers are switching to competito...
How do you segment patients vs. caregivers in healthcare research?
Working on a study where both patients and their caregivers are key audiences but they have pretty different needs. Curi...
Anyone used conjoint analysis to price a new beverage product?
Launching a functional drink and trying to nail the price point before we go to retail. Wondering if conjoint is overkil...
What's the best way to track consumer sentiment around sustainable packaging?
We're trying to figure out if eco-friendly packaging actually moves the needle for buyers. Not sure if surveys or social...
Anyone researched how defense contractors pick suppliers lately?
Need to understand the procurement decision process for mid-tier defense suppliers. Not sure if surveys even work here o...
How do you track switching behavior between cloud providers?
Working on a project around enterprise cloud adoption and trying to figure out the best way to capture why companies mov...
Anyone have a good way to test packaging design with shoppers?
We're redesigning a product's packaging and want real feedback before we commit. Not sure if we should do focus groups o...
How do you track equipment buying decisions in B2B manufacturing?
Trying to figure out who actually influences the purchase when a factory is buying new machinery. Is it procurement, the...
Best way to track brand perception shifts in defence contracting?
Our client just won a major government contract and wants to know if it moved the needle on how they're perceived by oth...
How do you segment patients vs. caregivers in healthcare surveys?
Working on a study for a medical device client and not sure whether to treat caregivers as a separate segment or just lu...
Anyone done pricing research for industrial equipment before?
Trying to understand how procurement teams evaluate price vs. total cost of ownership. Not sure if conjoint analysis mak...
Best way to segment B2B buyers for a SaaS product?
We're trying to figure out if firmographics alone are enough or if we need behavioral data too. Any frameworks you've ac...
How do you track shifting loyalty in the snack food category?
Seeing a lot of private label growth eating into branded snacks. Wondering if anyone has a go-to method for tracking bra...
Best way to survey farmers about new crop tech adoption?
Working on a project around precision agriculture tools and not sure if online surveys even reach this audience well. An...
How do people actually decide which EV to buy?
Trying to understand the real decision drivers — is it range, price, brand, or something else? Would love to know if any...
How are people sizing the demand for AI chips right now?
There's so much noise in the market and analyst reports vary wildly. Curious what data sources or approaches others are ...