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Best way to segment patients for a new telehealth app?
Trying to figure out the right segmentation approach — demographics feel too shallow but we're not sure what else to anc...
How do you figure out what actually drives sustainable packaging choices?
Working on a project for a CPG client and trying to understand if eco-friendly packaging really moves the needle or if i...
Anyone used conjoint analysis for a personal care product launch?
Need to figure out which product attributes matter most to shoppers — ingredients, scent, price, brand. Curious if conjo...
Best way to survey B2B buyers about sustainable packaging preferences?
Trying to understand how procurement teams weigh eco-friendly materials vs cost. Not sure if surveys are even the right ...
How do you estimate market size for residential solar in emerging markets?
Working on a project covering Southeast Asia and not sure where to start with demand forecasting. Any frameworks or data...
Anyone tracking how chip shortages are shifting buyer behavior right now?
Trying to understand if procurement teams are changing supplier loyalty due to recent supply crunches. Looking for data ...
Best way to test new flavors before a full product launch?
We have 4 flavor variants and need to narrow it down to 2 without spending a fortune. Wondering if focus groups or an on...
How do you recruit patients for market research without burning them out?
Working on a study targeting chronic illness patients and struggling to get responses beyond the first survey. Any trick...
Best way to segment EV buyers beyond just income and age?
We keep getting the same boring demographic cuts but they're not super useful for positioning. Curious if anyone's found...
How do you track demand shifts for chips when supply is still a mess?
Trying to figure out actual end-market demand for semiconductors but supply chain noise keeps distorting everything. Any...
Best way to test sustainable packaging claims with real shoppers?
Client wants to know if eco-friendly messaging on packaging actually drives purchase intent. Thinking conjoint but open ...
Has anyone segmented EV buyers by lifestyle vs. just demographics?
We're trying to go beyond age and income for an EV client. Curious if psychographic segmentation has actually moved the ...
What's a good sample size for a snack brand survey in the US?
Running a quick study on snack preferences for a mid-size CPG client. Not sure if 300 respondents is enough or if we nee...
How do you forecast demand for last-mile delivery in new cities?
We're trying to size the opportunity before expanding into 3 new markets. Not sure if we should lean on secondary data o...
Anyone used conjoint analysis to price last-mile delivery services?
We have a few service tiers we're testing and want to know what features actually drive willingness to pay. Wondering if...
Best way to segment buyers for heavy industrial equipment?
We're trying to split our audience beyond just company size — not sure if usage-based segmentation makes sense here. Any...
How do you track demand shifts for chips during a supply crunch?
Trying to figure out if traditional surveys still work or if we need something faster. Any tools or methods you've used ...
Best way to track defence contractor brand perception over time?
Client wants to monitor how their brand is landing with government procurement teams. Not sure if surveys or something e...
How do you segment last-mile delivery customers effectively?
Working on a project for a logistics client and struggling to find the right segmentation approach. Anyone dealt with th...
Anyone used conjoint analysis for semiconductor pricing research?
We're trying to understand how chip buyers trade off performance vs price vs lead time. Wondering if conjoint actually w...