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How do you do competitive analysis when most defence data is restricted?
Trying to map out the competitive landscape for a drone components client but public data is pretty sparse. Curious how ...
Best way to test new packaging for a snack brand?
Client wants to know if a redesigned bag will actually move the needle on shelf. Wondering if conjoint is overkill here ...
How do you segment EV buyers without making it too complicated?
Working on a segmentation project for an EV client and not sure how granular to go. Anyone done this recently and found ...
Anyone used conjoint analysis for pricing a new SaaS product?
We're trying to set pricing tiers for a B2B software tool and wondering if conjoint is overkill or actually worth it. Wo...
How do you track why people switch car brands after a purchase?
Trying to figure out the best way to capture post-purchase regret or brand switching in automotive. Not sure if surveys ...
Anyone used conjoint analysis to price specialty coatings?
We're launching a new industrial coating and trying to figure out what customers will actually pay for different perform...
How do you track shifting snack preferences without running a full survey?
We're trying to stay on top of what consumers want in the better-for-you snack space but don't have budget for a big stu...
Best way to segment buyers in the specialty chemicals market?
We're trying to figure out which customer segments to prioritize for a new material we're launching. Open to any approac...
How do you track competitor pricing in the semiconductor space?
Trying to benchmark our chip pricing against a few key players but not sure where to start. Anyone done this recently?
How is the shift to EVs actually changing brand loyalty in auto?
Working on a competitive study for an OEM client. Curious if anyone has recent data on whether EV buyers stick with thei...